How can you get involved?

The Business of Fashion invites all of its readers, partners and supporters to unite by making a singular visual statement: wear a white bandana as a sign to the world that we believe in unity and inclusivity for all humankind. 



Incorporate white bandanas in your fashion shows and wear a white bandana in your final bow, so that the movement spreads through fashion week coverage.


Take photos of people wearing white bandanas in your street style photographs, runway imagery and party shots and share them far and wide.

Bloggers & Editors

Spread the word about the campaign, share the imagery and the movement on your websites and social channels.


Tie a white bandana around your wrist, neck, head, handbag . . . take a photo, share it on social media and tag someone to show you are #tiedtogether. Donate to the ACLU and/or UNHCR.