What is the #TiedTogether movement?

As fashion week rolled from New York to London and Milan to Paris — and then to cities around the world from Mumbai and Istanbul to Sydney and Toronto over the last two months, it's been amazing to see #TiedTogether gather momentum along the way, as the global fashion industry demonstrated its support of solidarity, human unity and inclusiveness amidst growing uncertainty and a dangerous narrative peddling division.

Thousands around the globe participated in the movement, and we are pleased to announce that we achieved our goal of raising more than $50,000 for the American Civil Liberties Union and UN Refugee Agency, with the support of our donors and benefactors — including Carmen Busquets, Miroslava Duma, Gabriela Hearst and José Neves, as well as many more generous people and organisations around the world.

The symbol of the initiative is the white bandana, which was incorporated into runway shows or worn personally by designers and creative directors, including Tommy Hilfiger, Raf Simons for Calvin Klein, Maria Grazia Chiuri for Dior, Donatella Versace and Pierpaolo Piccioli for Valentino. Beyond the runway, celebrities and influencers such as Gigi and Bella Hadid, Zayn Malik, Julianne Moore, Naomie Harris and Aimee Song joined the movement.

Our work, however, is not done. During a time of turmoil and fear in many nations around the world, the #TiedTogether movement continues wherever the global fashion community has a public platform to share its support, whether it be local fashion weeks around the world or on your own social media account. What actions are you going to take? Find out how you can get involved below.


Find out more about #TiedTogether: Frequently Asked Questions


How can you get involved?

The Business of Fashion invites all of its readers, partners and supporters to unite by making a singular visual statement: wear a white bandana as a sign to the world that we believe in unity and inclusivity for all humankind. 



Incorporate white bandanas in your fashion shows and wear a white bandana in your final bow, so that the movement spreads through fashion week coverage.


Take photos of people wearing white bandanas in your street style photographs, runway imagery and party shots and share them far and wide.

Bloggers & Editors

Spread the word about the campaign, share the imagery and the movement on your websites and social channels.


Tie a white bandana around your wrist, neck, head, handbag . . . take a photo, share it on social media and tag someone to show you are #tiedtogether. Donate to the ACLU and/or UNHCR. 

Gallery Block
This is an example. To display your Instagram posts, double-click here to add an account or select an existing connected account. Learn more

Who's Involved