What is the #tiedtogether movement?

While executives from other prominent industries around the world raised their voices in response to current world developments, the fashion industry has remained silent.. As the fashion industry embarks on a month-long circuit of women's shows amidst growing uncertainty and a dangerous narrative peddling division, The Business of Fashion invites the fashion industry to stand together and make a clear statement of solidarity, unity and inclusiveness, and raise donations for the ACLU and UNHCR. This is not a political statement, it is a positive statement in support of humanity during a time of turmoil and fear in many nations around the world.


The symbol of our movement is the white bandana — because in fashion, visuals often speak louder than words. So join together this Fashion Month to make a simple and singular visual statement: wear a white bandana as a sign to the world that you believe in the common bonds of humankind — regardless of race, sexuality, gender or religion.


Our goal is to reach a total of 10,000 #tiedtogether posts on Instagram this Fashion Month. For each #tiedtogether post, our donors and benefactors will pledge $5 to the #tiedtogether campaign for a target of $50,000. It's this simple: The more you post, the more money we raise together.


Thus far, the white bandana has been adopted by designers and creative directors including Tommy Hilfiger, Raf Simons for Calvin Klein, Jonathan Saunders for Diane von Furstenberg, Tadashi Shoji, Prabal Gurung, Thakoon and worn by models, celebrities and influencers including Gigi and Bella Hadid, Julianne Moore, Naomie Harris, Aimee Song and more.


Find out more about #tiedtogether: Frequently Asked Questions


How can you get involved?

The Business of Fashion invites all of its readers, partners and supporters to unite by making a singular visual statement: wear a white bandana as a sign to the world that we believe in unity and inclusivity for all humankind. 



Incorporate white bandanas in your fashion shows and wear a white bandana in your final bow, so that the movement spreads through fashion week coverage.


Take photos of people wearing white bandanas in your street style photographs, runway imagery and party shots and share them far and wide.

Bloggers & Editors

Spread the word about the campaign, share the imagery and the movement on your websites and social channels.


Tie a white bandana around your wrist, neck, head, handbag . . . take a photo, share it on social media and tag someone to show you are #tiedtogether. Donate to the ACLU and/or UNHCR. 


Who's Involved